Our tastes as humans change just as fast as there are new options available, which is pretty much all of the time! To keep up with food and lifestyle trends each month can be next to impossible, so we’re rounding up the biggest ones for you below. Enjoy!
Vegan Alcoholic Drinks
Believe it or not, alcohol is not typically vegan friendly. This is due to the brewing process for beer, or the process for wine as well. For the most part, distilled liquors, or hard alcohol, are usually vegan, but you’ll need to be careful as a vegan when purchasing alcohol to do your research first.
Beer and wine are usually not vegan because of the animal products used in processing. Wine uses “fining agents”, which are usually made from animal products like milk, eggs, or gelatine. While it’s not necessarily added to the wine, the fining agents act as a magnet in the production to help stabilise the wine sooner, and can therefore be absorbed into the wine itself in the final product.
As a result of this revelation, a new trend of vegan beer and wine has surfaced in markets around the world, catering to the increase in veganism. With plenty of options available, vegans can unite around a bottle of wine once more! Expect to see vegan wine and beer options pop up at all types of restaurants, venue hires and supermarkets.
If you’re old enough to remember the days before cauliflower rice and pizza crusts, you’ll remember that cauliflower was a very unpopular vegetable choice for ages. With the advent of this superfood, we’re seeing new superstar vegetables take the state. Cabbage is one such vegetable, showing up as a noodle substitute, tortilla substitute, and even a delicious crisp substitute.
Even surprising to us is the use of cabbage as a steak substitute, where chefs are taking the leafy veg and chargrilling it to caramelised perfection in restaurants all over. We’ll start seeing cabbage roll out in new restaurants all over, and those that already do use it, like Vietnamese restaurants, will begin to highlight the option on their menus.
The WOKE consumer is the latest buzzword, and it essentially means that consumers want more from their products and often choose things that they know exactly where they come from and who makes them.
This self sufficiency is seeping into how we do business as well. Many consumers are looking to take out the middleman and do things for themselves. For example, using services like Stitch Fix that sends personally curated clothing each month to your home, that’s been chosen by a real stylist from the company to suit your needs and wishes. This cuts out needing to find clothing at a store and perhaps getting it tailored.
Self sufficiency is hitting our health trends as well, with services providing personalised vitamins to our door without having to see a nutritionist. Others might be turning to shopping for their wholesale roasted coffee beans online to fill up their keep cups. This way, they can research the company first and find out exactly where the beans are coming from, then further research the farm itself. Essentially, this trend is all about being more in charge of our purchases and lifestyles.
Nothing spells the latest trends in food and lifestyle like instant gratification. Today, we love our quick wins, like finding Kiwiana gifts to send overseas with a click of a button, or finding the best New Zealand souvenirs on your trip and having them sent to your home before you even arrive.
With new styles coming out constantly, this trend means we’re wanting to update regularly. This means things like purchasing that new contemporary furniture we saw on the latest home renovation show and swapping out our old furniture, all within a couple of days.
In health – we’re no longer waiting for doctor’s appointments, we’re self diagnosing or self medicating from what we find online or through various apps. This part of instant gratification is an interesting one, as there’s plenty of danger in not consulting a professional. In general, this trend has its pros and definitely has its cons.
JOMO – joy of missing out
Gone are the days of FOMO (fear of missing out). We’re now embracing JOMO with a passion. JOMO is all about the joy of missing out, which means we’re slowing down, switching off, and tuning into ourselves. While we still might be super connected in our day to day, JOMO is that moment when you finally turn off your phone to enjoy a 90 minute yoga class, or take yourself on a holiday and not buying a data pack for the trip. Maybe it means deleting your social media apps for a while, or even deleting them altogether. Some people are even going more rustic, by getting off all social media platforms and turning in their smartphone for a “vintage” flip phone.
JOMO is also infiltrating things like our workplaces and time at home. Not just about unplugging, JOMO encourages us to tune in more to the things that actually matter, like hearing about your child’s day at school, or asking how your spouse is doing today and really listening. If you’re interested in this concept, try reading this article first, then consider adding in some easy ways to JOMO in the next few weeks.
Take yourself out to a movie, or bring a book or journal along with you to a solo breakfast. Keep your phone in your pocket and just… “be” for a little while. Try meditation at home, and use a meditation app at first if you’re not sure how to get started.
We hope you’ve enjoyed this month’s update in food and lifestyle, and that you’ve found one or two insights to take with you over the next month!